• How Does Culture Impact Profit?

    26 May 2015
  • The advent of the Internet and global communication technologies means it’s never been easier for companies to expand into new markets. The question is – what other factors should CEOs consider to ensure a successful Market Entrance?

    In the 1960s, Herbert McLuhan outlined his vision for a ‘Global Village’, where –technology contracts our planet into a single homogenous market – and geographical boundaries no longer represent tangible barriers to business expansion. In the digital era, we are certainly moving closer to this theoretical vision of a singular market. But, despite technological advances, entering foreign markets is still challenging. I’m guessing most of us would consider the language issues, but this is just one piece of the puzzle, so to speak. So, if the goal is to begin selling products & services in international markets, what factors should CEOs consider?